KAYLA SHERMAN
Role: Lead Social Media Manager & Creative at Born Social USA

Client: Smirnoff USA

Services: Social Media Strategy, Reactive Ideation, Lo-Fi Content Creation, Creative Direction, Editing, Social Listening, Copywriting, Content Calendar Management, Community Management, Creator/Influencer Marketing, Performance Reporting & Analytics
Born Social is a full-service global social media agency based in London and New York, building social-first brands for the brands of tomorrow. It’s a partner in the Croud Group, bringing brand and performance closer together.

Oversaw organic, paid, and partnership content across Smirnoff USA, delivering 500+ unique assets and key collaborations (Marvel Avengers, Troye Sivan, Love Island, House of the Dragon, Two Friends, Super Bowl LX, etc.). Worked closely with Smirnoff UK and Global teams to create cohesive market strategy and accounts. Produced reports alongside Data & Insights & Strategy to influence content roadmaps, platform optimizations, and channel direction, exceeding 2025’s metrics: 1.2M engagements (+328%), 7.57% ER (+81.98%), 15.29M reach (+136.93%).