KAYLA SHERMAN
RoleRole: Global Content Partnerships Manager at Tastemade UK

Client: Smirnoff Europe

Services: Client Partnerships, Project Management, Production Management, Creative Direction, Talent Management, Shoot Management (On-Set)
Smirnoff Europe partnered with Tastemade UK to create a series of “hacktails” – cocktail recipes and hacks showing consumers how to enjoy vodka beyond the standard “shot.” The campaign was split between glossy, hi-fi videos and talent-led, lo-fi videos. 

I acted as the primary liaison between Smirnoff Europe, talent, and our internal production team to ensure alignment from pre-production to launch on campaign strategy, creative, timeline, budget, production, edit, and publication of 15+ assets to Tastemade’s 300+ million monthly viewers.