Global Content Partnerships Manager/Creative Project Manager
Services: Client Partnerships, Project Management, Supervising Production, Creative Direction, Talent Management, Shoot Management (On-Set)
KFC UK and Ireland, in collaboration with Mother London, partnered with Tastemade UK to make a series of “food porn” videos as part of their wider “Crave Summer 2023” campaign. We were challenged to produce ASMR, scroll-stopping content without recipes or food prep shots, featuring only ready-made products. As a result, we leaned into talent and set dressing to visually tell the story of a family dinner and date night at home with KFC.
I acted as the primary liaison between KFC UK and Ireland, Mother London, and our internal production team to ensure alignment on campaign strategy, creative, timeline, budget, production, edit, and launch of 50+ assets to our 300+ million monthly viewers.