KAYLA SHERMAN
RolRole: Global Content Partnerships Manager at Tastemade UK 

Client: KFC UK & Ireland

Services: Client Partnerships/Servicing, Project Management, Production Supervision, Creative Direction, Shoot Management (On-Set), Content Creation, iPhone Photography
KFC UK and Ireland, in collaboration with Mother London, partnered with Tastemade UK to make a series of “food porn” videos as part of their wider “Crave Summer 2023” campaign. We were challenged to produce ASMR, scroll-stopping content without recipes or food prep shots, featuring only ready-made products. As a result, we leaned into talent and set dressing to visually tell the story of a family dinner and date night at home with KFC.

I acted as the primary liaison between KFC UK and Ireland, Mother London, and our internal production team to ensure alignment from pre-production to launch on campaign strategy, creative, timeline, budget, production/on-set feedback, edit, and publication of 50+ assets to our 300+ million monthly viewers.