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KAYLA SHERMAN

Global Content Partnerships Manager/Creative Project Manager

Services: Client Services, Project Management, Supervising Production, Creative Direction, Shoot Management (On-Set)
Constellation Brands is a leading alcoholic beverage producer of beer, wine, and spirits, with facilities in the U.S., Mexico, New Zealand, and Italy. Some of the company’s notable brands include Corona, Modelo Especial, and Kim Crawford Wine. Constellation Brands formed a multi-year, multimillion-dollar partnership with Tastemade for a first-of-its-kind content studio for creating and distributing social and streaming content.

I acted as the primary liaison between Constellation Brands and our internal production team to create bespoke hi-fi content for Kim Crawford Wines, Meiomi Wines, SIMI Wines, Unshackled Wines, and Casa Noble Tequila. I facilitated dynamic collaboration with LA-based brand managers, U.K.-based production, and Argentina-based post-production team members to ensure alignment on campaign strategy, creative, timeline, budget, production, edit, and launch of 80+ assets to 300+ million monthly viewers.