KAYLA SHERMAN
Role: Global Content Partnerships Manager at Tastemade UK 

Client: Constellation Brands 

Services: Client Partnerships/Servicing, Project Management, Production Supervision, Creative Direction, Shoot Management (On-Set), Content Creation, iPhone Photography
Constellation Brands is a leading alcoholic beverage producer of beer, wine, and spirits, with facilities in the U.S., Mexico, New Zealand, and Italy. Some of the company’s notable brands include Corona, Modelo Especial, and Kim Crawford Wine. Constellation Brands formed a multi-year, multimillion-dollar partnership with Tastemade for a first-of-its-kind content studio for creating and distributing social and streaming content.

I acted as the primary liaison between Constellation Brands and our internal production team to create bespoke hi-fi content for Kim Crawford Wines, Meiomi Wines, SIMI Wines, Unshackled Wines, and Casa Noble Tequila. I facilitated dynamic collaboration with LA-based brand managers, U.K.-based production, and Argentina-based post-production team members to ensure alignment from pre-production to launch on campaign strategy, creative, timeline, budget, production, edit, and publication of 80+ assets to 300+ million monthly viewers.