KAYLA SHERMAN
Role: Global Content Partnerships Manager at Tastemade UK

Client: Castello Cheese UK & Canada

Services: Client Partnerships/Servicing, Project Management, Production Supervision, Creative Direction, Shoot Management (On-Set), Content Creation, iPhone Photography

Castello is a global cheese company founded in 1893 by cheesemaker Rasmas Tholstrup. Castello partnered with Tastemade UK to bring its U.K. and Canada social channels into the present through ASMR, lo-fi videos, highlighting two main products: Creamy Havarti and Tickler Extra Mature Cheddar Cheese.

I acted as primary liaison between Castello and our internal team from pre-production to launch, ensuring alignment on campaign strategy, creative, timeline, budget, production/on-set feedback, edit, and publication of 144x assets to our 300+ million monthly viewers.