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KAYLA SHERMAN

Freelance Social Creative and Content Producer for Big Spoon Roasters  

Services: Instagram Audit, Social Strategy, Content Creation, Recipe Testing, Food Styling
Big Spoon Roasters is a small business that produces handcrafted nut butters and bars. The brand embraces environmental sustainability and community, while delivering unique small-batched products, like Bourbon Pecan Peanut Butter, Figgy Chai Peanut Bars, and Pistachio Crunch Almond Butter. 
Big Spoon Roasters already had a strong community but relied on static posts across its channels, which only targeted its current following. I pitched and implemented a video strategy using snappy, accessible recipes and humorous trends to reach new audiences, especially a younger demographic. In just a few months, I self-produced 40+ videos, gaining 500k+ organic views and 5k+ new followers on Instagram.